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Introducing Aaron Cottrell – Our New Guest Blogger

We’re very pleased to introduce Aaron Cottrell who will be joining us as a Guest Blogger for the next two weeks. As the first step to getting to know Aaron we asked him to answer 10 questions about himself:-

1. Who are you?

Hi, I’m Aaron Cottrell, I work for a web start-up, OuterArc, based in Nottingham at BioCity. I work with a university friend and a couple of other guys on all things web, creative and interactive.

2. What brought you to Nottingham?

I originally came to Nottingham in September 2004 to study. I finished my course in 2008 and after travelling round the globe for a few months, returned in January 2009 to begin work for OuterArc, in what was and still is a unique opportunity.

3. What keeps you in Nottingham?

A growing business I enjoy being a part of and my love of Nottingham for its city centre with vibrant nightlife, shops and great restaurants, all usually within walking distance of each other.

4. What makes you different to other creative people in Nottingham?

My background is more IT and ‘techy’ than your usual creative. I work with the guys at OuterArc to weave creative solutions into all things digital. This usually involves presenting information to people in an accessible and engaging way so that they sit up and take notice. With technology and the modern world shortening attention spans and overloading people with information, it’s a task easier said than done.

As a person, I like variety and learning something new so I’m happy to have a go at different things rather than just operating in a niche. I believe this helps me not only in business but in life as well.

5. Where do you see yourself in 5 years time?

Leading a team of tech/creative types on interesting projects that make an impact. Also, I’d like to be involved in a fund for other start up businesses so more people can get their ideas out there.

6. What do you wish you had more time for?

I wish I had more time to read, I’ve got a stack of books that I’ve started and only ever seem to finish when I go away on holiday! I’ve also recently got involved in volunteering in Nottingham through the vinvolved team and after having the chance to work on a couple of projects I’m eager to do more.

7. What keeps you awake at night?

Thinking of ways we could take our ideas in the office to the next level. Working in a small company everything has to be about priorities.

8. What do you think is Nottingham’s best kept secret?

Bromley House Library, a treasure trove of rare books and artworks in a Georgian town house on Angel Row. I live in the city centre of Nottingham and I didn’t even know it was there until recently when I read about Guardian journalist Benji Lanyado’s ‘Twi-trip’ adventure to Nottingham. I must visit soon.

9. What would you like to see more of in Nottingham?

More big name music acts passing through, we get a few but not enough, especially when you think that Nottingham has venues like the Ice Arena, Rock City, Rescue Rooms, Stealth and Gatecrasher.

10. What BIG thing are you currently working on?

KyotoTV – a building energy display that looks to make energy more visible in a building and engage people. In a simple, but interesting way we show people live energy usage in their building, compare the performance with other buildings and showcase any installed renewable measures (PV, wind turbines etc).

The idea being that a building can show off its green credentials and influence occupant’s energy behaviours to create a more sustainable culture – educating people and reducing consumption in the future.