Three Fashion Communication and Promotion undergraduates from Nottingham Trent University won the UK Finals to the L’Oréal Brandstorm competition in London last month, and will be competing in the world finals in Paris today and tomorrow.
As a student at NTU myself, I do experience a sort of vicarious satisfaction when I find out that fellow students are doing well for themselves. And they really are doing well – NTU students have come either first or second place in the UK finals for this competition seven times since 2005, taking both the first and second place prizes this year, alongside a separate award for innovation.
The students – Abigail Frieslander, Angel Nicholls and Rachael Plowright, under the brand name PAUSE – won the brief for ‘creatively revolutionising the male experience of hair salons’ with a product range consisting of a three-step shaving system and two haircare products. Their unique selling point was to pause facial hair regrowth, pause hair loss, and pause the effects of ageing with the use of multi-action products, including Slow Growth Shave Gel which apparently features a plant extract which targets enzymes responsible for regulating hair growth.
In Paris the three students will be defending their approach face-to-face with top L’Oréal executives for a chance to win €10,000 and a trip to the city of their choice. Best of luck to them!