Few designs in the degree shows feature designs for children and, if we’re honest, it’s something we rarely cover ourselves at Creative Nottingham. Yet there are so many possibilities for being creative for and with children, and it’s one reason why Emma Pyrah’s stand at the degree show leapt out at me as we walked round.
Emma uses hand drawn illustrations digitally printed onto cotton and embroidered to make a series of educational and fun accessories for children’s bedrooms. Her theme is food and has made a range of cushions, bean bags, prints and quilts in the shape of different foodstuffs ranging from packets of icing sugar to frozen peas. Emma’s range even includes a mini fabric shopping basket and food items for children to learn through fun role play. The majority of the range covers fruit and vegetables (with nutritional label attached) promoting the current trend in eating a healthy balanced diet and getting your five a day. The entire stand is bright and exciting to look at and Emma’s products also caught the eye many young adults who showed great interest in accessorizing their homes with a huge peas beanbag or strawberry cushion. One little girl passing in the arms of her father gasped with joy to see the giant quilt with detachable strawberries so Emma’s clearly got her market down pat.
Emma is based in Nottinghamshire and is exhibiting her new range at New Designers, Earls Court London from 29th June – 2nd July and already has exciting ideas for new additions to the her collection. She is also available for freelance and commissioned work, as well as selling her fruit and vegetables through her online shop.