What are you doing this weekend? Well if, like me, you’ve run out of magazines to read and are finding the new edition of Horse and Hound just a bit, well, meh, then you could do no worse than to turn up at Waterstone’s on Bridlesmith Gate. Go up to the top, the very top floor and a lovely surprise awaits. For this weekend (19-21 April) a pop up shop of independent magazines will be held in the Sillitoe Room and all the proceeds go to charity.
The shop is the brainchild of Daisy Simpson, a final year Fashion Marketing and Branding student studying at Nottingham Trent University.
The creation of Papier Bazaar and the Nottingham event are part of Daisy’s final year project. All proceeds generated from the three day pop-up store event will be donated to the charity Springboard for Children which provide help for school children that struggle with literacy.
As with much in the creative world, Daisy’s discovered that the online world of magazine retail is way ahead of the high street. There are a lot more diverse titles available on the internet while the high street does little to represent the range of independent magazines available. In her final year at university Daisy was able to choose a suitable topic to research and implement and she knew she wanted to do something with magazines. Based on two key ideas of pop-up and club, her project, Papier Bazaar, focuses on reaching out and increasing the visibility of independent and self-published magazines on the high-street. There are all these great and creative individuals clubbing together to create these magazines, but is this being mirrored through magazine retail?
‘I have always been pretty obsessed with magazines ever since I started high school, and I hope to work within the magazine industry when I graduate from university.’
‘The response from independent magazines from here in the UK, the US, Berlin, Australia, Austria and other countries has been amazing, they have really supported my project and without their help I couldn’t have done the event.’
Over 25 different independent magazines will be on offer at the event covering a broad spectrum of genres and work by local artist and illustrator Mr The Beef will also be exhibited.
The pop-up event will be open from 11am – 3pm on all three days.